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Role Rundown: A Conversation with a Senior Strategy Manager at Farfetch
Sydney Maxwell
, 21st February 2020
8 min read

“Farfetch exists for the love of fashion. We believe in empowering individuality. Our mission is to be the global technology platform for luxury fashion, connecting creators, curators and consumers.

The Farfetch Platform offers an end-to-end technology platform built to connect the luxury fashion ecosystem worldwide. The Marketplace is “the only truly global luxury digital marketplace at scale where lovers of fashion anywhere in the world can shop for an unrivalled range of incredible products from the world’s best brands and boutiques.” 

Jump to the following questions:

What does a functional strategy role at Farfetch entail?

Given that Farfetch only recently went public, the company is still in between a startup and a fully mature established company. This made my role a bit of an atypical functional strategy role at Farfetch.

Generally speaking, each department within Farfetch has to work toward the same corporate strategic vision of being the global luxury platform and help hit our targets and achieve our promise vis a vis our investors, our partners, our people and our community. Initially, a big part of my role was to help establish the department’s strategy team from scratch. This included developing the mandate, roles and objectives of the function, ways of working, and finally recruit, hire and develop members within the strategy team. 

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