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What is Product Management in startups and technology companies?
by
Sydney Maxwell
, 25th February 2021
7 min read
Insights
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We spoke with three Product Managers from various technology companies and backgrounds, ex-consultant Anant Kapoor from gaming and entertainment company Improbable, David Zuo from online gaming company Zynga and Chitra Laras from the UK’s leading rail and coach company Trainline. The team at Hiperpool published this original article in 2018, now three years later, we’ve brought in some significant updates.

For more details about our interviewees see here.

In this article you’ll learn:

“The product manager of today is increasingly the mini-CEO of the product.”  - Mckinsey & Company

Product Managers set the product vision & strategy while leading a diverse team (engineers, designers, marketers, etc) in delivering the right product to the market. They define the product roadmap, including features and requirements, and articulate the business rationale behind it. They are responsible for articulating the ‘what’ and working with the relevant teams to build and maintain a successful product. As the figure below suggests, their expertise lies in the intersection between business, technology and user experience.

30038592-FB61-404A-BF47-A1AEFB41A6C1 Created with sketchtool.
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